Horological Meandering

I still have in mind some very macho, not to say hick ads from IWC in the late 90's early 2000's. Very " cliché " about supposed true men, or about women. Here is one from the " Almost as ... as a woman, but... " There was also, from memory, something lik...  

My honest favorite tagline is the one from VC - one of not many........

I'll find print examples later....

It is a little pretentious.

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talking about the future of luxury. One of the things she mentioned was the need for inclusivity of succesful watch brands. I remembered the recent discussion we had here on Patek advertising and the lack of racial or gender diversity. There’s also the as... 

Were successful campaigns. But they turn off quite some, too - my wife will absolutely refuse to get near an IWC store as a result of the campaign 😉 Now I would not be enticed by either of the three but I know people for whom the mantra they project reall... 

The Ocean 2000 I would still like to get but that doesn’t come from the boutique 😉

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we will get ourselves 'cancelled' shortly! ; ) have a great weekend!

Enter text Best Andreas ...