KMII
[Montblanc Moderator]
51276
All three examples you mention…
Were successful campaigns. But they turn off quite some, too - my wife will absolutely refuse to get near an IWC store as a result of the campaign 😉
Now I would not be enticed by either of the three but I know people for whom the mantra they project really appeals - and finally the bait needs to be tasty to the fish, not the fisherman 🤷🏻♂️
Sunday Fun: Le's see some questionable ads.
I still have in mind some very macho, not to say hick ads from IWC in the late 90's early 2000's. Very " cliché " about supposed true men, or about women. Here is one from the " Almost as ... as a woman, but... " There was also, from memory, something lik...
Good examples 😁
My honest favorite tagline is the one from VC - one of not many........
I don't find the "look after it for the next generation" line endearing
It is a little pretentious.
At Geneva Watch Days this morning there was a lady from Insead
talking about the future of luxury. One of the things she mentioned was the need for inclusivity of succesful watch brands. I remembered the recent discussion we had here on Patek advertising and the lack of racial or gender diversity. There’s also the as...
All three examples you mention…
Were successful campaigns. But they turn off quite some, too - my wife will absolutely refuse to get near an IWC store as a result of the campaign 😉 Now I would not be enticed by either of the three but I know people for whom the mantra they project reall...
Oh it’s not like I suffer uncontrollably as a result 😂
The Ocean 2000 I would still like to get but that doesn’t come from the boutique 😉
