It's certainly not showy, but its layout is harmonious. In contrast, many "manufacture" movements are (to my view) not merely neutral but outright ugly. Taste and aesthetic talent are rare commodities; the vast majority of designers would be well advised to follow ETA's lead and pursue a subtle, functional aesthetic. Instead, in trying to contrive some way to stand out from the pack, many have designed movements that lack harmony, purity or unity of design.