I am sure they will sell lots of them, and we will see many for cheap on the second hand market (who would want one if you haven't been to these university...).
Good marketing by Breitling I think, they have nothing to lose.
(And they are quartz, you'll have to change the battery before the end of your studies 😀).
I think and hope that I am a more complex than one only brand could summarize).
Best,
E.