Is there a future for Industry Trade Shows? Could this be it?
SHORTER, SMALLER, INCLUSIVE A proposed Geneva Motor Show for 2021 at the Palexpo Center is offering auto manufacturers a choice of inclusive show stands: Packages ranging in price from 150,000 Swiss francs to 750,000 CHF ($165k to $825k) Entry package inc...
This is promising
Trade shows are likely to become media affairs, with live streaming taking a bigger and bigger proportion of importance. Can you imagine the perfect storm in the last 3 years for the watch trade shows? The floor must have dropped from under their feet. Lo...
This would be more cost effective!
Yes, this would work for a watch company. Small booths for small independents. Big booths for big brands. And yes, we should send Foversta!
