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Horological Meandering

Can anyone explain the Tag Pendulum concept?

 

Can anyone explain to me how this movement works?  I have been trying to understand why it changes direction in its oscillation, and also how it is regulated.  Clearly is must oscillate back and forth because it appears to use a lever escapement.  From the perspective of a marketing student, the marketing communications henceforth put out by Tag Heuer on this mechanism are not very effective.

I have been searching and searching and looking at the marketing vid to no avail...help!

Thanks,

B

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