Horological Meandering

Queue start since Sunday and folks are willing to wait 7 days for the Royal Pop. Oh well… not sure how much they are expecting to flip the pocket watches for. ...  

I'd attach the black & white one to my black backpack, or keep it on the desk. That's about it. 🫠

Like that too… but not waiting in line for sure.

Yet, there was lots of interest in the store. Does this make AP an even more aspirational brand for the masses and younger generation?Perhaps.

Interestingly, I am in NYC for a project and the Gen Zs in my team were talking about it, so maybe this collab strategy has legs…

What was the premium people were paying for Moonswatch?

I actually love this collaboration compared to the ones with Omega and Blancpain and hope to pick at least one up when the availability improves. I shall proudly wear it over my neck while my De Bethune, Patek or Cartier cloche adorns my wrist. I am sure ...  

By not being part of this hype cycle, regardless of the product collaboration.