MichaelC[AP Moderator]
18873
Are watch manufacturers really hampered with unavailability of parts?
Jan 30, 2022,15:08 PM
That is clearly the issue with most automobiles nowadays. I ordered a car over 4 months ago and the order has not even been accepted by the brand (Cadillac). I even ordered a 2nd from an out of state dealer who moves a higher volume, and that one also is not in the build queue (almost 2 months ago I added that 2nd one). There have been weeks where the brand has not been able to produce a single unit due to their parts shortage.
Other future owners are pissed. "Cadillac sucks" "My dealer does not know anything, they will never get my money!" etc. And I tell them: "Don't you think Cadillac wants nothing more than to build and sell every unit on order, and maybe even get a car or two in a showroom that is not pre-sold so other potential customers can see them?" It must be crippling for these brands.
But with watch manufacturing, is it the same condition? I'm not so sure. I think there is a lot done behind the scenes to control distribution and maintain exclusivity. In the case of the car I want, if they don't have necessary parts, they simply cannot produce the vehicle. Sure, some can ship without parking sensors, heated seats, etc. But you can't ship a watch without a set of hands or a crown and retrofit it later.
To your specific example, I see no reason why you should not be able to order a watch, have your order accepted, and be given a ballpark delivery timeframe. But I think many of the popular brands take more of a "wait and see" approach to who is ordering and how many get distributed. It really does not matter where you are in "the list". The days of making pieces to fill dealer's display cabinets are gone, especially on coveted models.