Honestly this looks like the first time Hodinkee really sidestepped on this one. I admit that I am sucker for "UBC" (useless but cool) items and when I see something like this my first reaction is; "OK, how much would I pay for this and how do I get this past my wife..." Then I take a look at the price and compare if my perception of that items value is close or not. Well, being signed by Mark Newson (fellow I only know of his existance thanks to Jaeger-LeCoultre by the way) and there are only 100... what the hell, I'll go nuts and spend 600 on it! Now, let's look at the price... 12K!!! My first reaction was to look at the calendar in case it was April... the laughter... a lot of laughter... then incredulity.