You are pointing out a key point: the story telling.
Each brand must have a story to tell.
Things are very complicated for GP arond this topic despite a lot of skills at the manufacture. They lack IMHO one or two true iconic watches. The 3 ponts d'or can play this role but we are talking about expensive watches.
On the other hand, this Traveller is brand new. So maybe it will write interesting pages of the GP story in the future.
Fx