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Horological Meandering

Shenanigans in Longine's Current Watch Portfolio - A Picture Expose

 

Hi all,

I've been looking at the Longines website and their current product offerings. 
I noticed a very disturbing number of their current watches seem to clearly draw "inspiration" from other brands. 
Those brands are some of the most revered in the world, and the pieces in question are some of their most iconic.

Most brands and their timepieces share some aesthetic similarities due to popular trends of the time. 
But with Longines, the 'coincidences' are just too precise and many. Down to the smallest details.
How did all these iconic brands and timepieces all somehow end up in Longines' portfolio? 
That, it seems, is too much to be a coincidence.
To put it less kindly, there is clearly copying going on. 
This is an expose in pictures. You be the judge.


1. Patek Philippe Calatrava

Longines calls their version the "La Grand Classique de Longines".
A real classy name for a real classy watch!



Source: Patek Philippe website.
'http://www.patek.com/images/watches/face/5120G_001.png'

Source: Longines website
La Grand Classique de Longines
'http://www.longines.com/images/watch-zoom/4530/nOBcvw/L4.708.4.11.6.jpg'





2. Jaeger LeCoultre Polaris

Notice the font of the word 'Automatic'. 
And the fonts and orientation of the '45' and '9'.
Now that's attention to detail!
Obviously the Memovox mechanical alarm is a 'bit' harder to replicate.


Source of JLC Polaris: CorporalSparrow

Source: Longines website
The Longines Legend Diver Watch
'http://www.longines.com/images/watch-zoom/7275/OT0cnA/L3.674.4.50.0.jpg'





3. Cartier Tank

Again, Longine's attention to detail really shows:
- Blued sword hands
- Octagional crown (Tank Francaise)
- Roman numeral motif (Tank Francaise)
- Cartier signature guilloche dial
- Cartier Tank Americaine bracelet

Pictures of the Tank Francaise and Tank Americaine (both by Cartier) posted for comparison. 
See Longines' amazing attention to detail for yourself!



Source of Cartier Tank Francaise: Cartier website
'http://www.cartier.com/var/cartier/storage/images/media/images/show-me/product-visuals/w51002q3_1-png/1964288-1-eng-MS/w51002q3_1-png1_product_view.png'

Source of Cartier Tank Americaine: Cartier website
'http://www.cartier.com/var/cartier/storage/images/media/images/show-me/product-visuals/wb7045l1_1-png/29546412-5-eng-MS/wb7045l1_1-png_product_view.png'

Source: Longines website
Longines DolceVita Watch
'http://www.longines.com/images/watch-zoom/6030/zVDr3A/L5.502.5.71.7.jpg'






4. Cartier Astrotourbillon

Again, aesthetics are easier to replicate than the astrotourbillon itself.

 
Source: Cartier website.
'http://www.cartier.com/var/cartier/storage/images/media/images/show-me/product-visuals/w1556205_1-png/39237476-4-eng-MS/w1556205_1-png_product_view.png'

Source: Longines website
The Longines Weems Watch
'http://www.longines.com/images/watch-zoom/5846/U24cyA/L2.713.8.11.0.jpg'






5. Vacheron Constantin Historiques American 1921

Longines has no previous model in its history with this rotated dial and crown at 45degs. 
It is, "coincidentally",  the VC 1921's most unique and distinguishing feature however. 

Interesting coincidence with the hands and fonts too.



Source: Vacheron Constantin
' '

Source: Longines Website
The Longines Avigation Type A-7 Watch
'http://www.longines.com/images/watch-zoom/8195/0O6KwQ/L2.779.4.53.0.jpg'




They say imitation is the sincerest form of flattery. But in Longines' case, it seems like they've made it their corporate strategy. 
Ironically, three of the Longines watches mentioned here are sold under the 'Longines Heritage' collection. What a fitting name - a fine heritage they have indeed (of blatant copying)!

I do hope the watch industry recognizes Longines for who they really are. And does something about this.
Needless to say, I don't think they'll be achieving the watchmaker's watch moniker any time soon.  At prices in the thousands of US dollar, they do seem to be the premium maker of imitations.


Thanks for reading.

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