I tell anyone who will listen - if you're considering a Rolex Submariner, PLEASE consider a Blancpain 50 Fathoms - the movement is just better and the cost ranges from $13,000 USD to $19,000 USD. Some people don't like the design of the case once the watch is on their wrist. Then I tell them to move on to the Chopard Alpine Eagle - at $14,000 USD, it's an amazing value and that bracelet is amongst the best in the business! And for those who still aren't convinced, I bring them to the Bulgari Octo Finissimo - it's just an amazing movement, a super complex case, and at $13,300 USD for the steel sport version with screw down crown and 120 meters water resistance - that's just another great value. The Rolex Submariner is so expensive these days that it's amazing these other great options are within grasp.