Moses
480
Look at Cartier for an example
Their CCPP line is clearly a cut above their common watch line, and their branding and distribution reflects this.
As a fellow jeweller Chopard could do the same, and make it clear to potential customers that if they go to a particular retailer, the high-end line will be there.
CHOPARD LUC TWIST PHOTOMONTAGE
Hi Here is an interesting watch from Chopard that I photographed last weekend. Having processed these images slightly different from my other series I think they are slightly better in delivering what I was trying to do (albeit not discernable to the non ...
There is a big difference between TWISTs >>
This photomontage is of the LUC 'Tech' line with LUC 96TB (tech black) movement and not the 'Classic' line with LUC 1.96 movement (see below): L.U.C. 16/1888 photo © Chopard & Cie SA Both styles have their fans and there should be enough market to satisfy...
I think they need better distribution
From my recent watch-buying experiences, Chopard is still very much presented as a sparkly diamonds brand, with a smattering of Mille Milliga models. It can be quite hard work to find the LUC range, which is a pity, as they appear very reasonably priced f...
Should Chopard have a Regular and a High Horology LUC brand like "Toyota and Lexus"?
Apart from the Boutiques and Chopard 'Corners' which have more range, the production output of LUC range is small so there are not enough watches to spread over all the outlets including the regular dealers. So, strangely, they may need poorer distributio...
I'd love an "LUC Corner"
I visted a couple of Chopard Corners in New York that didn't have any LUC models, including at the well-known New York mega store.
Photo Montage
Harry, Excellent photography, the shots are very dramatic with excellent lighting. Wonderful stuff. MSB
What do you think of the 2 styles of design?
MBF, Since you have an eye for photography and lighting, what do you think of the design paths that Chopard is taking? Classic vs Tech? Regards, MTF This message has been edited by MTF on 2007-04-20 07:46:38
Thanks MSB, I thought that people are getting bored with my photography...
when no one posted comments about either the watch or the photography. I had also thought that the images had became poor and people were just being polite in not telling me! Anyway, been thinking of taking a sabbatical away from watch photography for awh...
You spoil us
Your watch photography is always brilliant and presented with real care. Do some really terrible shots and people would really notice!