From my recent watch-buying experiences, Chopard is still very much presented as a sparkly diamonds brand, with a smattering of Mille Milliga models.
It can be quite hard work to find the LUC range, which is a pity, as they appear very reasonably priced for what they offer, in particular the 1.96, which appears from everything I've seen to be a very impressive movement, on par with anything in Switzerland.
This is in New York, by the way.