But at the time, The Cle wasn't distinct enough. The case is a very 1950s/60s style. And the crown wasn't super distinctive like Pasha. Buyers of Cartier typically go for "obvious" designs and the Ballon Bleu was the hot item amongst housewives. I've even heard from a wife of a PuristSPro member that she wore Patek Philippe and Vacheron Constantin and the other parents at her child's school didn't know what she was wearing and they only knew Rolex and Cartier Ballon Bleu.