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Yes, easily more than almost all the fancy luxury cars out there.

 

Might not cost as much as a new Bugatti - which easily crest over $3M. But firetrucks obviously cost more than the typical volume models from Ferrari/Lamborghini/Bentley/Rolls-Royce vehicles - obviously fire trucks aren't mass produced in the same quantities too and are highly customized - attributes that make them very expensive. Fire trucks generally cost around $500K to $1.3M new. Sometimes less or more. Depending on the feature set, the size, pumps, water capacity, generators, and if there's a ladder. The ladder alone is six figures and varies on size, mobility, and other features. This one lacks a ladder. I'm not an expert in fire trucks - but I would imagine they're some of the most expensive machines on our roads.
Another thing, I have seen many fire trucks from USA outside of the USA. As these Fire Trucks age and are removed from service in USA, they're sometimes reconditioned and put to use in other countries - usually developing countries. An airplane lessor explained to me a typical airplane has three lives (major airline, discount airline, and a developing/emerging airline). Seems like fire trucks have at least two lives!

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