cazalea
[Seiko Moderator]
20933
I still have the best thing they ever sold
The Jaguar cologne
This XK140 was very nice too
As was the XKE
But the star started to dim in the mid 2000-2010
After working in England, I went to LA, London and Geneva motor shows plus Goodwood for at least 20 years as part of my job, and you could just tell when the traffic ebbed and flowed to stands with the cool cars.
Cazalea
Gerry McGovern seemingly kicked out of JLR with immediate effect 🇬🇧
Gerry McGovern, possibly one of the most influential figures in shaping British automotive design over the last decades was apparently let go from JLR with immediate effect. Seems the new CEO was not a fan of some of the latest experimentation 🤷🏻♂️ Quite...
Ok
Suddenly the old cars appear in social media again. I suppose now we will hear that the company is "scaleable and quick to react to the market" and so forth. I am hopeful more so for the company, and that it is not too late. ...
As for Jaguar…
It’s an incredibly difficult proposition. LR/RR are doing quite reasonably, though 😊👍🏻
I was surprised to read that as well!
He's had a good run, I would say, and he'll be fine regardless.... Let's see what happens with JLR design going forward ....
I agree that old age poverty is extremely unlikely 😁
Not sure a move to another big player is likely, though but then the question is whether he would want or need that 🤷🏻♂️
Since the new CEO was a finance guy at Tata I suspect he can read a spreadsheet
and can see what the furor has done to reputation and cash flow… Mike
No, not implying that things were peachy
Just that you can still go downhill even from a low point... maybe I should have said "debt flow" rather than "cash flow"...
😁👍
I worked at their Santa Monica dealership for a summer back in 2016. They were already doing pretty bad....
I still have the best thing they ever sold
The Jaguar cologne This XK140 was very nice too As was the XKE But the star started to dim in the mid 2000-2010 After working in England, I went to LA, London and Geneva motor shows plus Goodwood for at least 20 years as part of my job, and you could just...
Never seen the cologne! 🙂
The shot of Callum presenting one of his last mass-market creations is excellent, I particularly like that trim on the XK.... Cheers Mike, Filip
The cologne came from the Brown's Lane factory gift shop
as I was spending lots of time there talking about servicing and well, you know, those British cars never had mechanical problems ...
Upping the ante with every response 😁👍🏻👌🏻
At first didn’t see that it was the raised hood of the XO and thought it was a strange prototype 😂 Need new glasses 😊🤷🏻♂️
The man with the coolest pictures 👌🏻👏🏻👍🏻
And a cool cologne. I remember having a Jaguar suit when much younger - was quite dashing, too 😁 Still have some Jaguar coat hangers somewhere 😉
Let’s see what comes out of it all…
But frankly they have been stuck between a rock and a hard place for decades.
Jaguar itself has been doing poorly for a long while…
With the UK being the only market where break even was reliably achieved (even if only just). Rumors have it that management tried convincing Ratan Tata to sell off Jaguar and buy Saab back in the day but he declined for emotional reasons 🤷🏻♂️ ...
Certainly not a decision coming only of primarily from the design department…
Still curious how the reality will play out 🤷🏻♂️ Although they don’t start out with a winning hand…
IMO
This is a brand whose best days are over the horizon through the rear view mirror.
You are right for sure…
That Jaguar in the meantime is close to a zombie brand (or in watch terms a brand in need of resurrection by a PE equity? 😉). I guess the relaunch next year is quite possibly the last chance for it to rise from the ashes…