Gerry McGovern, possibly one of the most influential figures in shaping British automotive design over the last decades was apparently let go from JLR with immediate effect. Seems the new CEO was not a fan of some of the latest experimentation ๐คท๐ปโโ๏ธ Quite...
Suddenly the old cars appear in social media again. I suppose now we will hear that the company is "scaleable and quick to react to the market" and so forth. I am hopeful more so for the company, and that it is not too late. ...
The Jaguar cologne This XK140 was very nice too As was the XKE But the star started to dim in the mid 2000-2010 After working in England, I went to LA, London and Geneva motor shows plus Goodwood for at least 20 years as part of my job, and you could just...
With the UK being the only market where break even was reliably achieved (even if only just). Rumors have it that management tried convincing Ratan Tata to sell off Jaguar and buy Saab back in the day but he declined for emotional reasons ๐คท๐ปโโ๏ธ ...
That Jaguar in the meantime is close to a zombie brand (or in watch terms a brand in need of resurrection by a PE equity? ๐). I guess the relaunch next year is quite possibly the last chance for it to rise from the ashesโฆ