Aston Martin …

Jul 21, 2022,10:08 AM

The famous “wings” badge has been honed and streamlined, with the internal ‘curve’ element removed for a cleaner appearance. 

The first version was introduced back in 1932. Before that, a simple ‘AM’ logotype was used before creating a stylised, wing-shaped device that we all recognise today. 
In the109 year history, Aston Martin has only gone through eight different badges.

The latest version has been designed by the iconic British graphic designer Peter Saville and importantly are hand-crafted and enamelled at Vaughtons silversmiths in Birmingham, England.

The new “Wings” will be gradually rolled out over the next 18 months and a new visual campaign, ‘Intensity. Driven.’, accompanies the new wings focusing on the extreme Valkyrie indicating the latest design direction for Aston Martin.

I’m looking forward to seeing the new set of wings on an Aston soon !

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New compare to these 2? 🤩🤩

 By: Gelato Monster : July 21st, 2022-10:16
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The original concept …

 By: Cpt Scarlet : July 21st, 2022-22:17
Beautiful designs
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I think....

 By: InHavenPro : July 21st, 2022-16:46
the design looks excellent. It's simply a minor update to the outgoing design, as you point out, 'cleaning up' the small details which would occasionally look somewhat fussy when printed or materialized in a small size.... The bolder typeface also makes t... 
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I completely agree with you …

 By: Cpt Scarlet : July 21st, 2022-22:18
A tasteful update.
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 By: InHavenPro : July 21st, 2022-18:21
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Thanks for the interesting post Captain!

 By: GWIS : July 21st, 2022-19:30
I like the update wings too. All the best, Jon
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It’s a worthy update…

 By: Cpt Scarlet : July 21st, 2022-22:19
Thanks Jon
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Interesting… but change for the sake of change?

 By: RabidManatee : July 22nd, 2022-00:23
I wonder what DB would think.
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I agree but …

 By: Cpt Scarlet : July 22nd, 2022-13:05
I can see how it moves the Aston story on. I’m going to see a new physical badge next week. I’ll report back.
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