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Automotive

American car companies

 

are abandoning any plans that don't involve full sized pickups and various SUVs in the US market. In most cases, that's their only profit center, and the products often are unsellable abroad regardless of trade or tariff policies. Overseas buyers will purchase a Fiesta or a Focus, but even trucks considered "compact" here are almost commercial vehicles overseas. To be fair, GM - not Ford - started the practice of withdrawing from any and every overseas market that proved challenging, but you can only gain so much from retreat. And you can't cut your way to growth. 


Their sales are cratering in China, and they bet their entire overseas growth on that market. At some point, you need to prove you can win actual market share and succeed outside your safe space if a company is going to prosper in the long run. And they did it to themselves. Take a look at Ford's recent warranty costs in the US market, and you can see another facet of this complacency. A lot of people blame foreign governments that favor domestic industry or regulatory requirements that are hard to meet, but the mass recalls, voluntary retreat from competitive product segments, and plans to make a final stand in a single (US) market are the fault of management and nobody else.
Best,
Tim

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