WatchProSite|Market|Digest
WatchProSite|Market|Digest

Audemars Piguet

Well Jeff, the new products have not yet been announced.

 

SIHH 2013 officially begins on Monday the 21st.  So we have not yet had the opportunity to see what the new products are.

Please remember, here at PuristSPro (and of course starting with thePuristS before), we have always respected and upheld all brand embargoes regarding the release of information.  That will not change on this website.

Perhaps AP is being more restrictive these days on what information is given out ahead of time.  If you rewind a few months, the Schumacher Offshore was all over the net before being "officially" launched.

Quite frankly, we do not have information to share at this time, hence the reason you do not see Dr. Mao commenting yet.  I know in years past there have been times when we had information we were allowed to share, and we did so accordingly.  Rest assured Thomas will give us his tremendous insight and thoughts when the time comes.

In the meantime, I invite your participation in any of the threads we have had the past few months on this topic.  We reviewed some older Offshores and had a nice discussion, as 2013 marks the 20th Anniversary of the Offshore line.  In fact, just two threads below this one, you will see "One week until SIHH 2013" started yesterday.   Since we don't yet know details on possible new models, why not offer your own thoughts in that thread?

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15 Comments view entire thread 

SIHH?

 
By: jeffreysaul : January 15th, 2013-07:56
I am really shocked at that lack of enthusiasm surrounding the new products that will be introduced at the upcoming SIHH. In past years this site has been abuzz with future product offerings, real and imagined. Is it a lack of interest, or some other reas... 

Well Jeff, the new products have not yet been announced.

 
By: MichaelC : January 15th, 2013-08:22
SIHH 2013 officially begins on Monday the 21st. So we have not yet had the opportunity to see what the new products are. Please remember, here at PuristSPro (and of course starting with thePuristS before), we have always respected and upheld all brand emb... 

i agree

 
By: uhren2 : January 15th, 2013-08:25
too bad there aren't any pic leaks before official unveiling, something to create buzz and get you pump'd

It is true that this year, brands are quite discrete.

 
By: amanico : January 15th, 2013-12:38
But that does not mean anything. We may be surprised, or not... ;) Best, Nicolas.

I look forward to seeing what AP has to introduce next week.

 
By: JerryW : January 15th, 2013-21:08
I will be patient, plenty of really great things to come from AP even if we have to wait another year. I will never catch up on my want list anyway. JerryW

A silence called embargo

 
By: foversta : January 16th, 2013-12:36
Can someone explain me why there would be a difference between this year and the others. Each brand more or less introduced already a watch as "Pre-SIHH". AP did it. Then, there is an embargo till the beginning of the Fair: as usual. So... ;) Fx

Maybe the brands decided to strictly enforce embargo?

 
By: KIH : January 19th, 2013-09:00
... those "embargo" in the past has been pretty sloppy and loose..... maybe they decided to enforce more strictly.... :-) ? Ken

afraid so

 
By: stijn_b : January 21st, 2013-07:27
I do like the new releases, however, I'm dissapointed with the discontinueing of the Diver Forged Carbon.

No need to be shocked.

 
By: dxboon : January 21st, 2013-18:46
We've always been respectful of product embargoes on PPro and perhaps this year other folks have been also. Dr. Mao is definitely around and will actively be participating in various threads, I'm sure. Cheers, Daos

Now that I've seen...

 
By: jeffreysaul : January 22nd, 2013-18:18
the new introductions at this years SIHH, I am frankly disappointed with the offerings. The 20th anniversary of the ROO was supposed to be something really special and truthfully all AP is doing is cannibalizing their line. The ceramic Diver is great, but... 

I agree Jeff...

 
By: cory : January 22nd, 2013-18:46
AP has dissapointed big time this year and I do not know why? Maybe too much time and money invested in the RO 40th anniversary? It needed to be done but ya gotta deliver on other pieces/models as well. AP has become very boring! They use to be creative, ...