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Audemars Piguet

My guess:

 

Someone got carried away with their new CAD/CAM capability.

I like the "high tech" vulcanised rubber strap.... In this heat, my unvulcanised ones droop alarmingly! 

A note to Marketers: Perhaps when this material is applied to straps on more traditional watches, it can be pretentiously titled Gum-Elastica.

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