"btw, very insightful...the relation between car n watch. more often then not, one just think its some marketing gimmick. in your opinion, does the likesof Richard Milles on the higher end and the BRMs on the lower dollar end provide similar or close to levels of car/watch inspiration as the AP?"
I do see the inspirations from high performance cars on the RM and BRM as well. Whether something is "marketing gimmick" or not, for me, depends on sincerity and a priori motivations.
"What can we do to get people to buy this?
yacht racing/car racing/chicken racing"
is very different to
"we love car racing; we support it; what kind of design can we do to pay hommage to car racing/yacht racing"
It all goes back to intention and integrity.
Unfortunately, we can't yet read other people's minds, sadly.
TM