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A. Lange & Söhne Opens Store in Hong Kong
After the launch of A. Lange & Söhne shops in Dresden, Shanghai,
Tokyo and Seoul, the exclusive German watch brand has now opened its
fifth boutique, in Hong Kong. As of June, watch connoisseurs in the
metropolitan area as well as neighbouring Mainland China can experience
the works of art bearing the quality seal “Made in Germany” in Asia’s
major luxury hub.
Anyone who has visited the Lange manufactory and has been able to look over the shoulders of the master watchmakers while they carry out their intricate work knows how much craftsmanship, precision and above all passion go into the timepieces bearing the signature “A. Lange & Söhne”. However, it is a long way from Hong Kong to the idyllic watchmaker’s town of Glashütte, not far from the gates of Saxony’s baroque capital Dresden. Given that the connoisseurs in the metropolitan area have had the pleasure of enjoying the outstanding creations of A. Lange & Söhne at the brand’s authorized dealers in Hong Kong since 1997, the new A. Lange & Söhne boutique in Hong Kong intends to bring the precision, quality and ambience of traditional German watchmaking even closer, and in a more in-depth manner, to its customers.
A. Lange & Söhne Hong Kong, an exclusive world of experiences on a smaller scale, was opened in mid June in the heart of the luxury hub of Hong Kong at Shop G11, 1881 Heritage, Canton Road, Tsim Sha Tsui, Kowloon – a place where time is at home and where visitors are invited to encounter the history and philosophy of Lange watchmaking artistry. According to Franck Giacobini, Managing Director of A. Lange & Söhne for the Asia Pacific region, “A. Lange & Söhne timepieces are well received among the watch collectors, connoisseurs and watch aficionados in Hong Kong, hence China.” To him “the opening of A. Lange & Söhne’s first mono-brand store in Hong Kong is a step to further enhance the brand’s image and the relationship with its ever increasing number of fans in the region”.
The mechanical works of art produced by A. Lange & Söhne with their unique attributes are linked to the great heyday of a family business founded in 1845 by Dresden watchmaker Ferdinand A. Lange. Back then, Lange crafted pocket watches of exceptional quality that were coveted the world over. Nowadays, they are sought after rarities that fetch top prices at auctions. However, the family business was expropriated in the aftermath of World War II, with the brand name disappearing from the dials of watches to become a legend in collectors’ circles. It was only after German reunification – four decades later – that Walter Lange, the great-grandson of Ferdinand A. Lange, was able to resume the work of his forefathers. In the meantime, A. Lange & Söhne has again taken up a leading position in precision watchmaking and holds its own against the most famous Swiss luxury watch brands. Since the company was re-established, Lange’s master watchmakers have been painstakingly making wristwatches by hand exclusively in solid gold and platinum cases. Only a few thousand timepieces of perfect quality, equipped with exclusive manufactory calibres, leave the Lange workshops each year. In the past two decades, A. Lange & Söhne has presented 40 in-house developed manufacture movements. These include the iconic LANGE 1 with its decentralized dial design and patented outsize date, the TOURBOGRAPH “Pour le Mérite”, which is limited to 101 watches and unites three grand complications at the same time: a tourbillon, a rattrapante chronograph, and a fusée-and-chain transmission, and the LANGE ZEITWERK with a mechanical, precisely jumping hour and minute indication of singular clarity that has won numerous international product awards.
Like the store in Dresden, A. Lange & Söhne Hong Kong also reflects the personality of the brand shaped by the motto “state-of-the-art tradition”. The furnishings and ambiance embody the same spirit of perfect craftsmanship and technological innovation expressed in the watches of A. Lange & Söhne. Lange’s leitmotif is reflected in almost every detail of the sales rooms: the coffered walls in typical Lange grey create a pleasant contrast to the indigenous acacia wood. The design conceals the latest in communication, presentation and security technology. The display cabinets are made from a light transmitting concrete, and light-coloured sandstone was selected for the floors – the same material used to construct so many buildings in Dresden. However, it is the art of watchmaking that takes centre stage here: almost the entire collection of elaborately crafted timepieces from Saxony can be experienced first-hand at A. Lange & Söhne Hong Kong.
Some pictures of the interior ....
Press Release
A. Lange & Söhne Opens Store in Hong Kong
After the launch of A. Lange & Söhne shops in Dresden, Shanghai, Tokyo and Seoul, the exclusive German watch brand has now opened its fifth boutique, in Hong Kong. As of June, watch connoisseurs in the metropolitan area as well as neighbouring Mainland Ch...
Seems to be an impressive boutique !
I hope that I will be able to visit it one day ! Fx
Wow, wonderrful!
Beautiful and relaxing furniture/ color/ atmosphere as usual. Would love to visit when in HK Ken
Congratulations to Lange in Hong Kong...
A beautiful store that is much more bright and airy than their other stores I've visited in Dresden and Tokyo. I'd very much like to visit this store someday!
Looks great!
And a huge congratulations to Lange! May they be successful in spreading more the quality and beauty of " Made in Germany" . The seal above all seals! Tschuss Stephen
For location,ambience and
expertise shown by the friendly staff, a must see for ALS aficionados. And surprisingly well stocked; when I was there anyway.
Looks great!
Especially impressed with the exterior. Sure beats the one here in Tokyo.
And probably buy.......
The Honey Gold Turbograph and Platinum DS as souvenirs! Yah nga bro? Stephen
We are exactly at half way mark for the year
I don't think you will be able to hold out till next year! - Best, Horo
Very timely, thks Kong
Going to HK in 2 weeks time, just perfect!! The boutique looks exquisite, as expected being a Lange boutique. How are the stock avails? Any Zeitwerks there for sale? Best, Horo
Very colonial ambience, I must say, but cool !
Thank you very much for the post, first. Truely timeless, classic interior but a bit too much colonial ... Certainly, Germany had also its share in colonising parts of the world, but it was never or is perceived quintessential German, like for the Brits. ...
I was there,
In the past two weeks i've visited this Lange boutique several times, the reason is i brought to them my Lange 1 to check the accuracy and to order the leather booklet of my 1815 Chronograph in replacement of the one i lost recently. Mr. Patrick Choi (bou...
missed it by a few days when I was in HK last ...
Will definitely go check it out next time I go to HK. Perfect location in my opinion.
Which raises a question...
The Lange production was around 5 000 watches, maybe even less, these last years. With so many new Boutiques, does that mean that Lange wil increase its production number? And another question... Is it compatible with the spirit of the brand? Food for tho...
Good point! I wondered also about ...
the combined production of limited models along with standard version of the same. Will say, a chain and fusee watch is now in regular production, as it was before only used in limited. Surely, collectors will not be storming into the shops now and order ...
That is the danger, indeed. Even if I doubt that Lange is able to ...
Reach a massive production, let's say that a larger production may risk to compromise the brand's philosophy. There is a very thin and dangerous boarder, here... Best, Nicolas.
On the other hand: it is chance ...
... for the true enthusiast to catch a piece that is rarely available on the secondary market or has become "completely unreachable". My lifetime catch would be a "new edition" of the Tourbillion Pour Le Merite, like the first edition in the 38,5 mm 1815 ...
More nice watches, of course it is ok.
BUT are we sure that what Lange will gzin in quantity, they won't loose it in quality? I fear that the birth of a classic rotor announces some massive production. While the 3 quarter rotor was / is exquisite and so Lange. Therefore, are you sure that coll...
Where Lange went "cheap" ...
You are right: there are a few signs that can make the Lange fan a bit apprehensive: - the "new" annual calendar --> not a new movement, just two parts spared. - the new Saxonia Auto --> gold PLATED rotor, only. But I do not believe that the new Daymatic ...
let me be cynical but Lange's target audience is no longer the die hard collectors but
more mainstream. Lange started by appealing to the purits watch geek crowd, it was a connaisseur's brand, but 5000 watches a year is way too much for that market which cannot absorb so many watches. Furthermore, the "purists" market (I'm not using purists...
Certainly: Lange is mainstream ... but not much is wrong with that ...
as they still produce some very pretty watches. Lange has become unfortunately a playball of the big players in the business world and went from take over to take over. Now, engulfed into Richmond, I wonder if the independence has suffered from this too m...
my reference to market capacity was more on the extremely
technical aspects of Lange watches which appeal to a very small number who can understand them ex. Zeitwork, the hole RL collection, the double split etc.... that's why they came out with more "accessible" (intellectually) pieces in the recent past.
"Those who go beneath the surface do so at their peril" Oscar Wilde ...
The peril in case the lovely RL PLM is that it ends in luxury's disappointment. Disappointment as it showes that it is only a game of interpretation mechanics and physics. But you are possibly right to say Lange and "intelectually fit collectors" go hand ...
I totally concur, Alex.
Lange took some distance with his first clients, but I also notice that the first years have been very rich, in terms of novelties, and that the inspiration has gone a bit since 2003 or 2004. Hence maybe the distance taken by the Collectors? Best, Nicolas...