Lange returns to San Francisco

Feb 08, 2024,03:33 AM

Lange will open a company-owned "salon" in San Francisco in several months. The address will be 140 Geary St. but upstairs on the third floor, not at street level.

I'm not sure what the "salon" concept will look like, but I assume it'll be different from the boutiques we are used to. Once it opens, it'd be great if those who are proximate to it could report on what it's like. Personally, I prefer settings that are less formal than typical boutiques, so this is interesting to me.

I asked a contact at Lange to send me a photo of where it'll be -- here it is:  

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That’s encouraging news.

 By: ArmisT : February 8th, 2024-03:56
I know SF has changed a lot over the past decade. I had to go there again recently for a conference and remember someone had previously mentioned there being an App that tells you were there is a poop deposit to watch out for. I didn’t look for any app, b... 

SF used to be my favorite city in America

 By: Cozmopak : February 8th, 2024-04:16
Can’t say that now

Me too

 By: m2 : February 8th, 2024-16:17
Used to be there every month for work stuff. Now a lot of the people I used to meet have moved elsewhere...

Ditto, both counts :(

 By: NautNut : February 19th, 2024-04:32

As a Bay Area native…

 By: mdg : February 8th, 2024-05:34
…I’m kind of surprised. But anything to help a potential downtown revival.

I guess I'll be the odd one out...

 By: somethingpositive : February 8th, 2024-06:23
I like SF. I think it's a great city, with good food, nice neighborhoods, and overall a good culture. Certainly there are problems and a few bad neighborhoods, but that's true of any city. I'm thrilled that Lange is opening a Salon here, and I plan to vis... 

The downtown

 By: Henke : February 8th, 2024-06:56
Has noticeably gotten worse since the pandemic. I wonder what the obsession with downtown boutiques is, just catering to the business audience I guess? Personally I would be much more inclined to spend some time at a cozy store in Hayes Valley or somewher... 

 By: somethingpositive : February 8th, 2024-19:39
It's true that downtown is not my favorite part of SF. But the same is true of other cities, like NYC, LA, New Orleans, etc. I understand why the brands put their boutiques where they do. I've been to LA many times, but I've never quite made it to Costa M... 

I will!

 By: amanico : February 9th, 2024-00:07

Obviously can’t do a street level..

 By: myles721 : February 8th, 2024-11:20
By appointment means we will check you out thoroughly before we buzz you into a heavily protected fortress where only one watch will be shown at a time and the back office will be a doubly re informed safe room. A very very secure boutique.

Yes, with watch boutiques and other retail outlets, I want to be able to walk in without prior notice.

 By: CR : February 8th, 2024-17:02
From what I recall, booking appointments became more popular during the pandemic, when there was an external reason (health) to not crowd too many people into the same space. Some retail outlets continue that practice despite the abatement of the health c... 

+1 Well said!

 By: amanico : February 9th, 2024-00:06

Interesting concept...

 By: Dimardi : February 8th, 2024-12:42
I have heard about this new 'Salon' opening in SF from several Lange employees. It will be interesting to see the concept and overall vision, mission, and purpose of this Salon vs. a normal boutique. I would certainly make it a point to visit when I am th... 

Part of the "salon" concept is

 By: Thomas_3 : February 8th, 2024-14:10
that you will be able to get a haircut while looking at watches.

Just like the former palm beach location

 By: GMTMaster : February 8th, 2024-14:39
The arches in the windows are perfect for the Lange logo.

Speaking from the experience I had in Geneva Salon:

 By: Langepedia : February 12th, 2024-21:03
It is of course much more comfortable than the boutique setting. It is rather like you are in your living room and just checking out watches with buddies. The view in GVA is fantastic, and has ample natural light, which is something I always miss at groun... 

Salon Pics

 By: jamesbutler1222 : February 28th, 2024-00:55
This is great news. I live in San Francisco and will visit once open and post pics here for everyone. There will also be a new Patek salon and a new Rolex salon as well. Patek has been pulled from our Tiffany's and Shreve & Co. in anticipation of the ... 

Made a reservation to visit the SF Salon

 By: Dakkonmc : February 29th, 2024-02:33
I'll post A brief Review after my visit.