Official Opening of Singapore Flagship Boutique & 'State of The Art Tradition Exhibition'

Last week 28 February, A. Lange & Söhne had their official opening of their Flagship Boutique in Singapore at ION Orchard and concurrently unveiling the "State of The Art Tradition" Exhibition.

The day started in the afternoon with a tour of the exhibition for the media. Guests were invited to view the exhibition in the evening at ION Art, followed by the ribbon-cutting ceremony of the Boutique and adjourned to dinner at Salt Grill & Sky Bar at Level 55 of ION Orchard.

The exhibition continued till 5 March with hands-on workshops to educate the public about German watchmaking and the brand itself.

A recap of the grand day of the Saxon brand ....

Afternoon 1:30pm ...

Frontage of A. Lange & Söhne flagship store in Singapore on Level 2 of ION Orchard ...

Press members arriving ...

After a short speech by Wilhelm Schmid, CEO of A. Lange & Söhne , the press members were ushered to ION Art located on Level 4 to view the "State of The Art Tradition" Exhibition ...

Entering to ION Art where "State of The Art Tradition" Exhibition was held ...

A watchmaker was attached to different groups to keep the group size small.
Watchmaker Martin ...leading here, starting with the history & heritage of the brand ...

Movements created till now ...

Present in the exhibition were two master engraver and master polisher ...

Stopping at the master engraver's desk ... she was demonstrating engraving of the balance cock...

At the bench of Master Polisher ...

Another group, led by another watchmaker, explaining the 'Kaizen' philosophy of Walter Lange ...

Stopping by the Wall of Movements ...

Explaining the polishing processes ...

Master Polisher at work ...

Next bench, master engraver at work ... she starts with a blank piece and complete engraving under many pairs of watchful eyes.

A magnified image of her engraving on a blank balance cock, without any tracing !

The blank balance cocks ...

Her tools ...

Working under microscope ...

On the hand of our watchmaker-guide ... note the cuff-lnk

A quick snaps of wonderful pieces being exhibited ...

Giant model

Sample of components ... for the visitors to note the size ....and also the craft done onto these tiny parts ...

A giant model of the balance cock, engraved and finished

Illustration of the fusee and chain ...

6pm for the night event ....

Guides were stationed at every entrance to the ION mall, to direct the guests to the venue of exhibition ...

Guests arriving ... and photograph session ...

At the reception of the exhibition at ION ART ...

Upon registered, guests were given the table number for later sit-down dinner ....

Boutique staff at exhibition to assist with guests' enquiries

The hands-on station for guests to try on putting on and removing the balance-screws from the balance wheel ...

Next station, the polishing and lapping station ... for guests to try their hands ...

Watchmaker cum guide from factory, explaining the processes to guests ..

Some guests trying ...

Some watch the steady and wonderful work of the master engraver ...

CEO of A. Lange & Söhne, Wilhelm Schmid dropped by at the desks of the two masters ...

Next Franck Giacobini, Managing Director of A. Lange & Söhne for the Asia Pacific region came by ...

The machine which regulates the speed of the burnisher ...

Tools used to finish the parts ...

One of the guests enquiring who engraved his watch .... and master engraver Simone, ready to answer after having a look ...

She found her colleague who engraved the guest's piece ...

At the 'Kaizen' Wall, some Leice compacts were ready for the guests to test-drive for the evening ...

At about 7:20pm, the emcee greeted everyone, and invited Wilhelm Schmid, CEO of A. Lange & Söhne to the stage ...

Wilhelm Schmid, CEO of A. Lange & Söhne, addressing the guests ...

After the speech, it was the ribbon-cutting ceremony for the flagship boutique ...

Wilhelm Schmid - CEO of A. Lange & Söhne, Jasmine Chua - ION Orchard Director of Retail Management, Franck Giacobini - Managing Director of A. Lange & Söhne for the Asia Pacific region and Michelle Chen - Country Manager of A. Lange & Söhne for the ribbon cutting ceremony of the Singapore Boutique

Presenting the scissors ...

A picture before ...

Counting ....

Congratulations to A. Lange & Söhne !!

The night dimmed and the signboard of A. Lange & Söhne Boutique began to animate !!

Boutique doors open and guests were invited to enter ...

CEO took the lead ...

Guests in boutique ...

Viewing SIHH 2013 Novelties ...

Everyone taken turns to view the novelties placed at the inner hall ...

After that, guests were ushered to Salt Grill & Sky Bar at Level 55 for the dinner ...

Guests taking their seats ...

Congratulations to A. Lange & Söhne for another milestone !!

Kong

Related posts :

Press Release of State of the Tradition Exhibition:
news.watchprosite.com
news.watchprosite.com

This message has been edited by Kong on 2013-03-09 09:51:09

💰437 Marketplace Listings for A. Lange and Söhne›

Thanks a lot Kong for the great report!

By: foversta : March 9th, 2013-10:21

And I'm glad to see some familiar faces of the Lange team inside! Thanks! Fx

Thanks FX ...

By: Kong : March 14th, 2013-22:13

familiar face, I only know one - Maik Pfeiffer (aka 'God of Finishing') :-) Kong

Isn't it wonderful that.....

By: ik2000 : March 9th, 2013-17:14

in this day and age of technology, speed, digitisation, globalisation etc etc, the timeless art of creating a hand crafted movement, with so much attention to detail, is not only surviving, but also thriving. Long may it continue!!

Wonder is it ...

By: Kong : March 14th, 2013-22:10

the age thingee :-) For decade, really appreciate the extraordinary works of previous years; and works with traditional crafts added. What was marvellous, some of the precise and fine work done last time, without the super accurate of today CNC machines ....

Awesome official report KOng!

By: BluNotte : March 9th, 2013-17:17

Way better than mine! Enjoyed it very much! Danke! Tschuss Stephen

Yours too!

By: Kong : March 14th, 2013-22:06

Hi Stephen Your report is detailed too. So no KO :-) One day, hope Ian cannot introduce us, I don't know how you look like, perhaps we may have even passed by each other. Thanks for viewing. Kong

Thanks for the report...

By: Greenwatch : March 9th, 2013-17:41

I happened to be on a business trip in Singapore last Mar 4-6, and happened to drop by the Lange boutique on the evening of Mar 4. Got the chance to see the 2013 Novelties and love the 1815 Up Down in WG. Didn't know that the boutique was just newly opene...

That's a nice coincidence!

By: Kong : March 14th, 2013-22:04

Hello Greenwatch Boutique was open near end of last year, the official opening was 28 Feb. Glad you have visited both the exhibition & boutique. Next round here, PM us, catch up. Thanks for viewing. Kong

Great reporting Kong! Always welcome any

By: Mech : March 9th, 2013-19:11

good hangout loft in town. I must say the fusee chain pix strikes a cord with me, it almost like like my old racer! :) cheers Mech.

Hope you were in town ...

By: Kong : March 14th, 2013-21:56

during the exhibition. Didn't know the origin ... the question was it invented before or after bicycle. Seemed to be invented by a horologist in 15th Century, no name was mentioned. Thanks for viewing, Mech. Kong

Great writeup and pics!

By: jrwong23 (aka watchthebin) : March 10th, 2013-03:08

Thank you Kong for posting this. I don't have a Lange yet but was invited for this gala dinner where I made a few new friends who taught me alot. Coincidentally I was caught in one of your pics! :) My next watch will likely be a chrono and the lange 1815 ...

A. Lange & Söhne