A. Lange & Söhne New York Boutique Visit

KIH · 2014-10-12T06:47:21Z

Explore the A. Lange & Söhne New York Boutique with KIH's exclusive photos. Discover unique design, rare exhibits, and the brand's distinct retail approach.

KIH

WPS member · A. Lange & Söhne forum

12 replies2672 views44 photos

KIH offers an exclusive look inside the A. Lange & Söhne New York Boutique shortly after its opening. His detailed photo report highlights the unique architectural and display elements that set this location apart, including special exhibits and design choices distinct from other Lange boutiques worldwide. This post provides valuable historical context for collectors interested in the brand's global retail presence.

Belatedly (I missed the opening event, I missed the Oktober Fest, the day before yesterday), I could finally visit A. Lange & Sohne New York Boutique.

Here it is. Notice a bit of difference from most of other boutiques in other regions.

On Madison, between 66th and 67th.

Gaetan says it took more than a few years to find the suitable location.

Obviously, a different approach for a Lange boutique.

There is the second floor, and the famous wall clock is here.

The same fixtures.....

This is new

Ah, and the kitchen cabinet

Display case is a bit different, too.

On the wall are the movements of Lange ever made - this is new!

They didn't have this special NY Boutique Edition, yet.

... and on the second floor are....

Now, showing wonderful pieces borrowed from a private collector, just for now..... Wow!

Sorry for bad color - this is PT, blue dial original PLM.

Continues....

And looking down where I entered and looked up.

This is the second floor space.

And on the other hand (near the stairs) is the watchmaker's bench where someone from Germany will sit on weekdays to handle customer service.

Secret door to the second floor

They use lots of natural lights, on both floors. Very nice idea.

And, hard-to-find pieces in their stock.

Surely, even the desk has ALS logo.

It was so very nice to see you, Gaetan, and congratulations to have such a wonderful boutique! Will stop buy whenever I visit NY.

Special thanks to Gaetan and Lange USA, Lange NY Boutique Staff (including but not limited to Lindsey), Lange Japan who has coordinated with them, and Alkis and Stacy, of course.

A very nice boutique, indeed.

Many thanks!

Best,

Ken

Key Points from the Discussion

The New York boutique's design, with its airy and brighter aesthetic, is a notable departure from other A. Lange & Söhne boutiques, creating a distinct atmosphere.
The presence of rare pieces borrowed from a private collector for display significantly enhances the boutique experience, offering visitors a unique opportunity to see exceptional watches.
The two-floor layout and the inclusion of the famous Lange wall clock contribute to the boutique's spacious and luxurious feel.
The display of movements of every Lange watch ever made on a wall is a new and highly appreciated feature, providing a comprehensive historical overview of the brand's horological achievements.
The post captures the boutique in a rare, uncrowded state, allowing for clear photography that was impossible during the busy opening event.

The Discussion

foversta

Oct 12, 2014

Your pictures really show the specific lay-out of the boutique and the nice decoration details. And you were welcomed by Gaetem himself! Thanks a lot for the report!

patrick_y

Oct 12, 2014

That NYC boutique is looking good. Definitely going to be one of my stops next time I'm in NYC.

TonyR

Oct 12, 2014

I hope you enjoy your stay in the city. Your pictures are great, its much easier to take them without a party going on! It looks like a decent percentage of the watches there are being borrowed from a collector? Tony

amanico

Oct 12, 2014

We deeply miss him. Thanks for the report, Ken. Best, Nicolas

COUNT DE MONET

Oct 12, 2014

but still to me it is a great piece. Many thanks for the pics. Moritz

TheMadDruid

Oct 12, 2014

I can't wait to get to the Boutique. It looks like Disney for adults!

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