Zenith

Last week a new pop-up store opened in Brussels.

Always  nice to see but even better when it's one of my favorite brands …. Zenith

It's a collaboration between Degreef 1848 and of course Zenith.

As you can see the store looks pretty from the outside but what  immediately got my attention was the sound  …

When you walk by the store you hear a strange ticking sound …. probably strange for a lot of people

 but watch enthusiast like us immediately recognizable as  the sound of a movement. And  not just any movement but the sound of the  legendary El Primero.

Not to loud so not annoying but loud enough to get your attention

As you can see there are 2 big  photos left and right from the entrance. Both showing an 'open' El Primero

You can't see it on the pictures but these watches are partly a picture and partly a movie. 

The movement   is a video showing the ticking / running of the  El Primero

an eye-catcher !

And may be the best part …. if you had plans to buy a Zenith in the near future  …. This Zenith pop-up store offers you a magnificent  gift.

People who  buy a Zenith between  today and end of december 2014 get a FREE visit to the Zenith manufacture.

Not only  entrance to the manufacture but the whole arrangement

Small groups will be invited  … 

The tour starts in  Brussels airport, your flight tickets will be taken care of. Once arrived in Geneva a Zenith car or minibus will pick up the group  for a trip to the manufacture. Food, drinks, transport, flight tickets  …. all arranged and payed on behalf of Degreef / Zenith

An opportunity no to miss.

I visited the manufacture 2 years ago and believe me, it is a must see.

For further details I suggest you take contact with Degreef :     www.degreef1848.be 

Now some pictures from this pop-up store

Like said, these are gorgeous, they really make the El Primero sound and  you see the 'open' balance running all the time

inside

flat screens showing videos ( Felix Baumgartner's space jump, Zenith movements and watches, …)

nice BIG ( 32kg) EP movement

some watches of course

I did not take pictures from specific watches but all watches we know are for sale ( even a Christopher Colomb )

3  BIG wall clocks   … for the bigger wrist  LOL   … a bit over 30 cm

Really nice and well made

Must have one in my house

this is really magnificent it's a big wall , I guess  2 meters heigh   and  5 or 6 meters long. showing the Zenith manufacture. I fact it's like a huge led frame. Superb to see this in the dark !

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