Ornatus-Mundi[Zenith]
7136
Thank you for this important reminder on how to develop and perpetuate a brand properly...
Nov 02, 2015,14:13 PM
Tim, I very much liked and welcome your thoughts here. I fully agree to all you wrote.
Giving a guiding hand to a valuable and respected brand like Zenith is something that I missed often enough in the past.
During the last decade, we whitnessed so many ups and downs from the entire range of the specturm, from a focus on conservative technical engineering over flamboyancy back to gentlemanliness.
Honestly, like you I am currently missing a guiding light which would hint to where Zenith is trying to go in the next 5 to 10 years. This year's novelties gave clues but they are not conclusive enough. Elite 6150, the titanium pieces, but then as you mention Rolling Stones? Like with Hublot, countless liminted editions (right these days they presented another LE for a dealership, restricted to 3 pieces. The model it was derived from had a limitation of 5 . Go figure ;-). 'Ambassador' endorsements...
But we should be fair as well. Aldo Magada is little more than 12 months at the helm of the brand. All of the current novelties thus I guess are still left-overs from the Dufour era. But he will have to reveal his handwriting soon.
This brings me to a general point. Do you see as much influence of a CEO with brands like Patek Philippe or Rolex? The answerr to this question leads to an interesting debate directly linked to my second paragraph above.
Thanks again,
Magnus
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Hands-on with the Zenith Autumn novelties 2015: a quick overview
By: Ornatus-Mundi : November 1st, 2015-07:30
It's autumn already. Not only the leaves are getting colourful before they fall, also watchworld is dressing up a last time before the two great shows in spring. Zenith is no different and presents a bouquet full of autumn novelties for us to marvel at. H...
Thanks Magnus!
By: foversta : November 1st, 2015-11:54
I really like the Titanium watches. I will post pics of them. Fx
Four Strong Debutantes
By: Tim_M : November 1st, 2015-14:40
Thank you, Magnus, for this excellent preview. Your photos and written account unpack the guiding ideas and design details of each model in a fashion that whets my appetite for more! Zenith is a hard brand to categorize in the hierarchy or taxonomy of the...
Finally, the 150th Anniversary lineup is complete
By: MTF : November 1st, 2015-23:33
Magnus, Thanks for the update; finally, the 150th Anniversary celebration watches lineup is officially announced. Although, some leakage occurred after Basel show. I guess it was to allow time to produce some of the pieces as we can imagine that some of t...
Thanks dear Magnus!
By: stere : November 2nd, 2015-00:53
Thanks for your amazing report! But I will never understand why they do overlapped subdials. I don't like them.... But the Academy El Primero Georges Favre-Jacot Titanium is an amazing watch. Modern Interpretation of a rare complication. stere
Hi Magnus
By: 41northpole : November 10th, 2015-08:55
Thanks for the preview. Beautifully done by Zenith Regards Tim