Good news for the watches fans who live in Paris or those who visit the capital city of France: Zenith has just opened its pop-up store located at the 23 place Vendôme. These premises were previously used by Louis Vuitton who transferred its watches offer...
Zenith should reconsider their existing distribution model, factory boutiques, apart from keeping the retail margin inhouse, play also an important role of a showcase - not everyone is prepared to make the final purchase decision on the basis of an intern...
try to create a buzz for vintage El Primero watches. some stock listed companies repurchase their own stocks ... to destroy them this results in less stocks on the market and is better for the remaining stocks I'm sure no watch brand did it before but it ...
I understand Mssrs Biver & Tornare are re-positioning the technical innovation aspect of the brand but there are still too many Zenith watches. And these flavor of the months like the Cohiba, the Rolling Stones, the Range Rover, the blog watches have to b...
Zenith made a good choice in my opinion, after a huge innovation in the technical field now they want to be more and more visible to share it with as many people as possible. As you said Zenith is not so popular nowadays by people which are not so involve...