Zenith

LVMH wants to sell Zenith Strange that this brand struggles all the time https://www.blick.ch/fr/economie/importantes-pertes-financieres-lvmh-souhaite-vendre-sa-maison-horlogere-neuchateloise-id21579825.html ...  

I ask because you are Passionate about the brand like myself. I want them to launch a modern version of this ...  

Do not make a watch that looks like a Daytona Do not make a watch that looks like an offshore Put a bit more work into finishing you wonderful el primero Good that they reintroduced the cal 135…. But at what price ?? Must be possible to make it in a steel... 

This is a fun question. Zenith is a great brand, but it has gone through so many design directions that it doesn’t have a predictable look. Essentially now they have the Chronomaster, which is aping the Daytona, and the Defy which is kind of aping the Roy... 

Where as I have zero interest in TAG Heuer or Hublot, Zenith felt like watch peoples watches, where perhaps the aforementioned brands are much more visible in the mainstream, F1, Soccer etc., I'm sure they'll figure it out, perhaps lose the super high com... 

suffer even more

https://lenouveaureveil.com/en/blog/2026/01/10/lvmh-denies-selling-zenith/

The El Primero must provide fully detailed and accessible reports and tests of chronometric precision and reliability, that’s the main feature to promote. Stop placing weird date window at 4 or anything else. The Defy can work, improve the legibility of s... 

1. Classic / classic inspired chronographs, 2. Advanced chronographs / timing instruments / R&D space, and 3. GFJ being the same platform but varying case metals and dials year on year