It's interesting how there is such a strong relationship between IG popularity and perceived value for watches as well as many other luxury items. As for VC and the other Richemont brands, I think there is an opportunity to improve the impact of their social media strategy. Compare this vs. LVMH brands, Rolex, Patek, AP - I think there is much potential here!!!
Or maybe this is a deliberate strategy - maybe it's better to keep them off the radar to make them less Instacelebrity and more available
Cheers
Peter