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Vacheron Constantin

Well said...

 

It's interesting how there is such a strong relationship between IG popularity and perceived value for watches as well as many other luxury items. As for VC and the other Richemont brands, I think there is an opportunity to improve the impact of their social media strategy. Compare this vs. LVMH brands, Rolex, Patek, AP - I think there is much potential here!!!

Or maybe this is a deliberate strategy - maybe it's better to keep them off the radar to make them less Instacelebrity and more available wink

Cheers

Peter

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