For me, buying a VC, was based on a few things:
1. being attracted to a specific design;
2. VC's reputation for quality and their commitment to repair watches that are many decades old;
3. being the first person in our family to own a VC (when I bought my VC other family members had owned PPs, AP, and Rolex);
4. The model I wanted was only slightly more expensive than a JLC Reverso I was considering, and it was significanly less expensive than similarly designed Pateks.
5. For me, VC makes high watches that are beautiful designs. I have always found most Patek's a bit stodgy for my tastes, and AP's I've only really been strongly interested in their sports watches.
However, I have to admit my Father who owns/owned watches from competing brands (Patek, JLC, AP etc) was the first person to question my purchase, asking why I did not buy a PP. He views VC as making a nice watch and would consider one, but has never pulled the trigger. He says PP's resale value and high potential to increase in value overtime is something that would push him toward a PP over a VC.
Best regards,
Dino