Here in Holland it is a big hype as well. It has quite some coverage on dutch television. Of course they air some international tournaments, which can be rather addictive if you're lying in bed, just one more hand and then I am going to sleep...
But there are also some spin-offs, dutch celebrities playing poker for example. Also a program following two major dutch poker pro's. My feeling is that life as a poker pro is a bit 'empty' though.
Apparantly the pro's have some difficulties dealing with the amateurs that flood the tournaments. It is rather difficult for them to read the newbie's, who are doing some unexpected things from time to time.
I am only playing tournaments with friends, for fun with a low buy-in. It is a really nice way to spend an evening.
Regards,
Joram