TimeOut

BROOKS BROTHERS INTRODUCES THE

EXCLUSIVE MAD MEN EDITION SUIT

Brooks Brothers collaborates with "Mad Men" Costume Designer Janie Bryant on Limited Edition suit inspired by the critically acclaimed AMC series

(New York, NY - October 13, 2009) - Brooks Brothers, the iconic American brand, launches a Limited "Mad Men Edition " Suit designed with award winning Costume Designer Janie Bryant of the critically acclaimed Lionsgate Television series that airs domestically on AMC.  Mad Men has earned numerous awards including two consecutive Emmys for Outstanding Drama Series and two consecutive Golden Globes for Best Television series.

Directly inspired by the razor sharp 1960s tailoring favored by the characters of Don Draper (played by Jon Hamm) and Roger Sterling (played by John Slattery) the "Mad Men Edition" suit has been reinterpreted for today by Janie Bryant. 

The hand finished, American made suit (manufactured at Brooks Brothers' owned Southwick in Haverhill, MA) evokes the clean style and sophistication of the early 1960's with a trimmer silhouette and period details. Offered in a "static" grey sharkskin fabric the 2-button jacket features narrow lapels, diagonal pockets and side vents.

The suit Ms. Bryant designed references Brooks Brothers' archives. In 1961, Brooks Brothers introduced a new 2-button suit silhouette; a variation of the famous "#1 model" which was described as being "distinctively Brooks in quality workmanship and taste but with trimmer lines and a more tailored appearance."

Brooks Brothers has collaborated with Ms. Bryant on costumes since the show's first season in 2007.  Ms. Bryant has been acclaimed for her exacting eye and attention to detail.  Her authentic and original costumes on the award winning series have inspired and influenced the fashion world and helped to make the show a cultural phenomenon.  This year, Ms. Bryant received an Emmy nomination as well as an award from the Costume Designer's Guild for her work on the series.

"Janie's 'Mad Men' costumes bring the era to life," said Brooks Brothers Chairman & CEO Claudio Del Vecchio. "She has an understanding of tailoring, a sense of craftsmanship and is meticulous with even the most subtle detail; all of which translates on screen. Clearly her influence on menswear has been enormous."

"Brooks Brothers understood what we were trying to accomplish aesthetically and historically with Mad Men," said Bryant. "It is critical to (series creator) Matthew Weiner that everything be accurate and authentic. Brooks Brothers has been supportive of the show since the beginning and it was an amazing opportunity to create a suit for such a legendary company."

Available in an edition of 250, each suit features a commemorative "Mad Men Edition" label.  The suit retails for $998.00. 

A launch event hosted by Brooks Brothers Chairman and CEO Claudio Del Vecchio and Janie Bryant will be held on Tuesday, October 13^th at the Company's 346 Madison Avenue flagship.  Select "Mad Men" cast members will join Mr. Del Vecchio and Ms. Bryant in the celebration of the collaboration.  Original costumes from the series will be displayed that night. The following week they will be incorporated in special window displays at the company's Madison Avenue flagship as well as at its Rodeo Drive store.

Brooks Brothers "Mad Men Edition" suit is being supported with a comprehensive in-store and online marketing campaign. The company's recently revamped website www.brooksbrothers.com will host a dedicated "Mad Men" micro-site. Fans will be able to view favorite style moments since the beginning of the show as well as view a Brooks Brothers "archive" showcasing some of the Company's extensive archival images from the 1960's. 

Other point-of-sales programs in place with the launch at retail include a customer e-mail campaign as well as in-store activities in the form of show inspired store windows, bag stuffers and billing inserts.

Brooks Brothers will have a presence with co-branded tune-ins on AMC and on the network's website www.amctv.com .com.

The "Man Men Edition" suit is available online www.brooksbrothers.com and also at select Brooks Brothers locations nationwide from October 19, 2009 through the season finale on November 8, 2009.

"Mad Men" airs Sunday nights at 10 p.m. eastern time on AMC.

About BROOKS BROTHERS

As America's oldest retailer, Brooks Brothers has long been a fashion innovator. Established in 1818, Brooks Brothers was the first to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, the non-iron shirt and the original button-down collar. Nearly two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 192 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and value. www.broooksbrothers.com

About LIONSGATE

About Lionsgate (NYSE: LGF) is the leading next generation studio with a strong and diversified presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury, and an array of channel platform assets. Lionsgate has nearly 20 television series airing or scheduled to air on 11 different networks from its in-house production operations and through distribution by Debmar-Mercury.  Its programming roster is headed by such critically-acclaimed and groundbreaking shows as Mad Men , Weeds , Nurse Jackie , Crash , Tyler Perry's House of Payne , Meet The Browns , The Wendy Williams Show and Paris Hilton's My New BFF . Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.

About AMC

AMC - the most Emmy^®-winning basic cable network of 2008 - reigns as the only basic cable network to win back-to-back Golden Globes^® for Best Television Series - Drama and boasts a comprehensive library of the most entertaining movies of all time.  Whether commemorating favorite films from every genre and decade or creating acclaimed original productions, the AMC experience is an uncompromising celebration of great stories. AMC's original stories include the Emmy® Award-winning dramas Mad Men and Breaking Bad , the upcoming miniseries The Prisoner and insightful non-scripted programming such as AMC Storymakers and AMC News .  AMC further demonstrates its commitment to the art of storytelling with curated movie franchises like AMC Hollywood Icon and AMC Complete Collection.  Available in over 95 million homes (Source: Nielsen Media Research), AMC is a subsidiary of Rainbow Media Holdings LLC, which includes sister networks IFC, Sundance Channel and WE tv.  AMC is available across all platforms including on-air, online, on demand and mobile. AMC: Story Matters Here^SM.