Marketing I don’t comprehend
My wife was shopping at Nordstrom at Ala Moana mall here in Honolulu. So I took the opportunity to check out Ben Bridges Timeworks, a multi line watch retailer close by. Surprised to see both Tudor and Breitling represented as they both have factory bouti...
This concept is very strange to me
Several years ago , an Omega Boutique opened in a nearby mall. A multi-line AD (including Omega) was not only very well established, but also located right across the street. Guess which store is still there today 🙂
I've noticed a similar situation at Tysons Galleria in Northern Virginia.
Despite the presence of Breitling and Cartier boutiques in the mall, the multi-brand AD still carries those 2 brands. I asked a sales rep about and was told that they sell more Cartier watches than the boutique. OTOH that AD seems to have dropped IWC afte...
Consider this, both brands can be ordered direct online
somehow that makes the physical proximity less of a competitive threat
Easy to understand ?
Having Breitling and Tudor, they can « encourage » customers to buy some of this watches to get access faster to other time pieces which are difficult to get, increasing then their revenue. For the customer he only needs to build relationship with one per...
Well Ben Bridges
Was around for decades long before the boutiques began. It used to be the only way to get Rolexes in some cities back in the 1980s. I am surprised they still survive in modern times
Don't some of these ADs own/run the boutiques as well?
I think that may be the case here.
I don't know
I just know BB was once a big retailer before Swiss Watches became as prestigious as they are today in my hometown. Boutiques came about maybe 20 years ago? And even more recently the flagship stores that don't sell watches. Another evolution of marketing...