WatchProSite|Market|Digest

TAG Heuer

I think TAG Heuer's approach is genuine.

 

I'm not sure I would even call the new Monacos a "homage." Look at watches such as the Submariner, Fifty Fathoms or Reverso that have been out for decades. They are certainly not considered "homages."


In the case of TAG Heuer, they have so many classic watches that they are able to re-issue favorite models selectively, allowing fans of the brand to rediscover the classics without running a single model until it gets stale. 

And I agree with MTF,  you can bet there are improvements over the originals.

So I see it as a win-win. You can own a newly (technically) updated classic design without the collector's premium for a vintage model.

  login to reply