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Seiko

Let's go beyond the immediate reaction, and consider new stainless steel material, straps, high quality movements and see what they are aiming for

 

I think that Seiko has to continually move themselves up in the watch world and this release is a step towards that. There are multiple factors in these watches that have been improved. There's the new Spring Drive model (see the other article) which also has great improvements, and a new mechanical movement (see the other article) which is a much higher grade product than they've ever made before.
In my opinion, many of Seiko's previous issues have been so cheap we might just say "I'll take it!" without much thought. Now the watches are more expensive and we do have to look at the competition, and consider more carefully what it is that Seiko is promising.
They're not our Father's $100 Seiko anymore...
Cazalea

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