Giugiaro (of primarily automotive design fame) was chosen as designer originally and then there were several rounds of remakes. Some of the Giugiaro models of Seiko are also officially named Speedmaster (Omega seemingly not having protected the name adequately).

![[NearMINT] SEIKO Spirit 7T12-0BL0 SCED035 Giugiaro Alien 0361/3000 Quartz Watch](https://i.ebayimg.com/images/g/A-MAAeSwE8Zp~SNk/s-l500.jpg)

