There is a paradox with Rolex...
Maybe due to the fact that everybody ( or quite ) wears or wants a Rolex.
So, the danger may result to sum the Horological World to Rolex, and only Rolex, which is a big mistake and a silly no sense.
The other danger is to deny the interest, the importance of Rolex, which is as silly as summing Horology only to Rolex.
As you perfectly said, Rolex is unavoidable in the horological world, because they are bullet proff watches, very well made, which " breath " quality.
Yes, like you, after wearing all my watches, every come back to Rolex is a pleasure, and these are not only words, as I own 8 Rolex in my collection.
Furthermore, Rolex did great things ofr the History of Horology, and still now, with some interesting research about new materials for their movements ( since 2000 ), the water resistance in the early years of the 20th Century, etc...
So, for all these reasons, I have a lot of respect for Rolex, without forgetting that some other very interesting brands exist, too!
Best, my friend.
Nicolas