Totally agree! I tried to ignores them for a while, but they make such great products that I can no do! I just more reference from them! Everytime I add a Rolex to the collection, it feeds the desired to hunt for an additional one!
Always seeing the pics I thought the new case design of Rolex is not as elegant as the four or five digit references (which I still think is true). But recently I tried one & realized, what ever the case size is, one can’t challenge Rolex on the attention...