I've been lucky enough to own watches of all variety, and almost every name, almost every complication.
I put my Sub on two days ago, again. It took me about one second to feel the unparalleled quality. Yeah, this is a watch worn by 'too many' people. Yeah, a non-collector who know nothing about watches can buy it at the mall. Yeah, the image of Rolex is sometimes not always positive.
But there is just no denying--and I really mean this--this is the most solid, best quality through and through watch made. Period.
Just my thought, as I clasped on my Sub today.