QUIZZ : Locate the address of this ROLEX 1950 AD in Geneva : Street name and house number only !
Geneve 1950 Hint : there was a "concessionaire" Longines just opposite ! ...
P.Beguin business started at this address, then he moved his main head office address to the larger place, now Bucherer's Rolex location on the "Quai" corner place du port
Then he lost the Tudor dealership ( taken over by his 'Longines' competitor opposite in the same street ) and I think also later the Rolex dealership this is a picture of the "quai" front windows. note : Both sides of the building are on the address, but ...
I had one more lead...
" In 1954, peace talks were being held in Geneva at the Hotel des Bergues (now the Four Seasons). Attending those peace talks was the last Emperor of Vietnam, Bao Dai. As history would show, the peace talks were not that successful, and neither was Empero...
Great ! DONE you have it RIGHT now, cheers !
Here are some historical douments of early Rolex sole agent marketing and front windows management plannings. inside ”Quai" head office 1952 1951 Quai reshaping of front windows sideview of ”quai" windows modernisation 1950 ”Quai" before Rolex marketing a...
another hint : He was the sole agent in Geneva ( Genf )
Rolex ad in 1951 ( partial cut out ) ...