j.jota
1512
Pretty ‘fishy’ story
“For the watch that had lain on the sea bed a whole week was still keeping perfect time. Incredible? Not at all. The watch was a Rolex Oyster Perpetual. The waterproof Oyster case had protected the movement from salt water and the clinging; insidious sand, and the Rolex Perpetual self-winding mechanism had kept it wound.”
…so, one is led to believe a wristwatch in the 1950’s had over a week of autonomy? Me thinks this kind of advertising was misleading at best. Oh, the tangled webs we weave…
They found it and brought it gingerly to the surface. And when on dry land they held it in their hands, they gazed at it with stupefaction.
They found it and brought it gingerly to the surface. And when on dry land they held it in their hands, they gazed at it with stupefaction. The Rolex "Professor of Milan" advertisement was one of the most popular (and reproduced) advertisements of the Rol...
Pretty ‘fishy’ story
“For the watch that had lain on the sea bed a whole week was still keeping perfect time. Incredible? Not at all. The watch was a Rolex Oyster Perpetual. The waterproof Oyster case had protected the movement from salt water and the clinging; insidious sand...
The 1952 Tudor Trial of Destruction advertisements...trivia: C. Walter Hodges.
As mentioned in my original-post Tudor had a kind of similar and contemporary advertising campaign to the Rolex "Fantastic Story" advertising campaign called the "Trials of Destruction"; no big news as Rolex and Tudor fans will be well-acquainted with the...
Apropos of John Cheever's Rolex...
John Cheever and his Rolex Day-Date on the cover of Scott Donaldson's John Cheever biography. If the Rolex fan reads the biographies, journals and letters of John Cheever the Rolex fan will be rewarded with sundry tidbits regarding John Cheever's Rolex Da...