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Richard Mille

The problem is...

 

If you have to do constant ltd editions to get sales, normally I'd say your standard product needs a bit of work but in RMs case I don't think it does which makes the issue even more frustrating! He could inject some real hype into the brand if he didn't make so many of these 'peacock watches' and could charge a lot more for them. Charging more or less the same money for standard pieces as LEs is ridiculous in my opinion as you diminish the brands standing in the long run.

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