Richard Mille

Whats next? black navy seal limited addition.

this one except it has sand balsted Ti which gives it a bit of a darker shade than the regular Ti,  BUT has the RED inner ring and RED rubber border on the crown (there is a pic of the watch in the RM website in the LIMTD section)

when i showed him the pic he was soo mad although his was out of 10 and this is out of 20 so the chances of spotting ohne in person is zero to none but nonne the less he didnt take it well.

colour changes on the case or dial and tag LMTD on it first the RM11 and now the 10 not to mention the 16. i know the LMTD scheme is a neccessaty in each watch company and im fine with it really whether it is a colour change or a whole new watch concept in LMTD example RM27,12,009 and 006...etc

these are all limited arent they but in the true raw and core essence of being limited...the entery level models i guess is the bread and butter of the company so creating varients of the same model isnt a bad approach even if you or i donjt like to accept it the fact of the matter is it is actually very much needed

 

 

So here's a thought....given the price point of RMs and all these color variants, why not take a page out of what VC are doing with the Quai De L'ille and just let people pick and chose what internal ring, rubber color and case color and finish they want. At RM pricepoints, it might as well be bespoke piece.

What do you guys think?

-s

and are indeed reminescent of AP ROOs, but in total fairness RM still produces these lmtd pieces in really lmtd numbers 30 at max and some reach up to 5 only so its not like he is flooding the market with different variants plus most of them are region targeted (i.e AMERICAs editions).

varaiety isnt bad but exccessive varaiety is an issue and thats where RM should be careful about. although Mr. Richard himself acknowledges that fact and indeed is aware of the issue but keep in mmind that most if not all of these lmtd pieces were agreed upon since long time ago and thus he is committed to them. plus RM has many friends in different regions of the world and those have strong household names in the business and request personally from RM to create lmtd for them or their region (just an example is the RM11 SIDDIQUE) i met Abdulhameed Siddiqui with RM in Dubai and Abu Dhabi during the F1 last Nov. and they are close friends so no wonder if RM does something special for that retailer (Siddiqui and sons are one of the biggest watch reatilers i the region) i could go on and on but  i think you get what im trying to say.

i myself have mixed feelings about these lmtd but hey if i was in RM shoes i guess i'd be doing the exact same thing

If you have to do constant ltd editions to get sales, normally I'd say your standard product needs a bit of work but in RMs case I don't think it does which makes the issue even more frustrating! He could inject some real hype into the brand if he didn't make so many of these 'peacock watches' and could charge a lot more for them. Charging more or less the same money for standard pieces as LEs is ridiculous in my opinion as you diminish the brands standing in the long run.

don't fix it. Pure and simple class. RM002 V1