happy_wis
290
Very interesting....
396m was for 2005. For 2006, it is 420m (according to interbrand.com).
It is interesting to know that Nescafe is 15410m CHF in 2006!!! Wow...
value
By: octop8 : March 15th, 2007-03:54
Well, the question is not just how much they sell but how much money they make, i.e. profitability. As a broad brush, luxury brand companies sell at between 2-4 times the revenues they generate. Just broad brush of course, at the end of the day, you need ...
value...
By: octop8 : March 15th, 2007-03:58
So let's say PP makes 35,000 watches a year, average selling price of $10000 per watch (conservative, could be higher), you would expect at the top end (4 x revenues), around 1.4bn valuation. Very roughly of course.
396 million CHF
By: PeterCDE : March 15th, 2007-07:35
That is, the brand name ("Patek Philippe") only , according to Interbrand 2006 annuals (check interbrand.com). Assets and intellectual properties go extra, which certainly won´t come cheap. There you go. Cheers, Peter
Simple exercise
By: JC : March 15th, 2007-15:10
There have been mention of brand names, property, etc etc etc I do this for a living on the equity markets for a global investment bank and its all just about profitability and growth Someone mentioned Brand Name and Coca Cola. Did you know that Coca Cola...
Multiples
By: octop8 : March 15th, 2007-20:21
No the different multiples Coca Cola vs your "no brand names" are also a function of what the market perceives as growth prospects. Lower multiples might mean market perception of lower growth prospects, which would not be suprising for a company already ...
nice
By: Giulio Verne : March 30th, 2007-05:49
My opinion about is (this is my job i m a Private Equity Player) that if you do not Know the real numebers you can not tell a reasonable price. In my opinion, but is just a feeling the price could be 1 or 1,5 bilion of euro more or less by GV