sending the watch in for routine service, at least it wasn't for me.
Just a few examples of what I'm talking about, in "07, I had three pieces come in for service which were all out of the warranty period, but not by much 6-10 months or so...anyway the three repairs amounted to about $9-10,000. I called to see if some assistance could be extended to these jobs, but the answer ended up being no, so I absorbed the cost of the service and the clients were never informed about the circumstances and their confidence in the brand untarnished. I felt it was only the right thing to do, wasn't comfortable believe me, but I placed myself in their shoes as to how they would feel about paying $XXXX for a watch which was so recently out of warranty and the decision was painfully obvious.
The other instance involved a Nautilus which the client owned for 3 years or so, needed to be serviced. Got it back and within 2 months condensation began to form under the crystal, sent it back and within a short period of time the same thing occurred again. The client was none too happy and wanted a new watch seeing how the service was not taking care of the problem and was upset not with me, but felt that Patek should offer a replacement watch. It turned out that I replaced the watch with a new one (at my expense) and sent the other back to Geneva where it spent almost a year being corrected which I still have.
I feel certain that other AD's may have had similar experiences but the point is that "service" by an AD can be more than what you might expect and there is value (known or unknown) associated with it. I do agree that the AD can certainly be bypassed for the service of any watch, but there are some AD's who are more than just merchants, who are passionate about watches and their clients... while I'm sure there are others who don't share that passion but view it in terms of how much amount of money the brand generates for them.
This discussion has been great and I appreciate being allowed to throw my 2 cents in the pot.