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Patek Philippe

probably the best advertisement ever

 



We still don't know who bought the watch but it would not surprise us if it was the Patek museum.
That aside , in that case there was also another person interested for almost the same amount

But open today any important newspaper and you'll get a nice article in EVERY big newspaper  … this less than 24 hrs after the sale

An article about Patek philippe, about how good and special they are, about art, about collectibility, about rarity, about ….
That kind of publicity is just priceless

Well done !


A few examples  …

The Guardian

http://www.theguardian.com/lifeandstyle/2014/nov/11/watch-world-record-21-million-bid-geneva-auction


Bloomberg

http://www.bloomberg.com/news/2014-11-11/patek-philippe-supercomplication-sets-record-24-million-timepiece-price.html

Forbes

http://www.forbes.com/sites/anthonydemarco/2014/11/11/henry-graves-supercomplication-sells-for-24-million/

Reuters

http://in.reuters.com/article/2014/11/11/auction-swiss-watch-idINKCN0IV1X820141111

Wallstreet journal

http://online.wsj.com/articles/pocket-watch-sold-for-world-record-making-24-million-1415728790

Le Monde

http://www.lemonde.fr/m-styles/article/2014/11/11/la-montre-graves-de-patek-philippe-vendue-pour-un-montant-de-19-millions-d-euros_4522067_4497319.html


The Independent

http://www.theindependent.com/news/world/watch-masterpiece-fetches-million-at-auction/article_e7a27bfc-332b-5171-8fb9-29e852befcf1.html

Bild

http://www.bild.de/news/ausland/sothebys/auktion-henry-graves-supercomplication-teuerste-uhr-der-welt-38532222.bild.html

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