I had my 5296 with the 324 calibre in for some warranty work a while ago. The service watchmaker told me it's due to the zirconium bearings in the rotor which replaced the traditional steel bearings in the previous calibre.
I used to hate the sound as I've never heard it in any of my other automatics but now I really like it. As a previous poster said - it gives character and makes the watch seem alive.